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The consequences of perceived simplicity of use, usefulness, satisfaction and intention to make use of online platforms on behavioral intention in online Film looking at over the pandemic period
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study aimed to examine the effects of social media marketing on purchase intention, brand graphic, and manufacturer trust among
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results unveiled that social media marketing performs a big job in stimulating consumers' buying intentions. Spe-
As technological know-how proceeds to permeate every single aspect of daily life, social get more info media is fast increasing as a means of effortless
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Table seven). The outcomes of your indirect paths confirmed that the model graphic positively mediates the impact of social media marketing
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The outcomes exhibit that social media marketing has a optimistic impact on manufacturer believe in, social media marketing incorporates a beneficial impact on brand equity, and social media marketing includes a beneficial impact on manufacturer loyalty. Brand believe in incorporates a beneficial impact on SMEs Performance, Brand equity features a optimistic influence on SMEs Functionality And at last brand name loyalty incorporates a beneficial affect on SMEs Effectiveness.